Last week, one of my professors stated matter-of-factly that billboard messages provide the strongest messages. I don't know whether or not this is true, but I've never heard this statement before. Why is the advertising world looking at different avenues for advertising, if billboards speak so strongly?
I have nothing against billboards, but aren't other advertising vehicles successful. If billboards provide such a strong message because of their brevity, then shouldn't they just put pictures all over of the brands symbol? That would be a "strong message." I guess I'm just confused about the message, and would like to see the research on the statement before I openly believe it.
Well I think that is enough rambling for today.
Peace
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