Google Android- Reaching a Mobile Market

http://blogs.zdnet.com/Gardner/?p=2571

While surfing around the Internet, I came across this blog talking about Google Android, and through it's development would come the end of the personal computer. I like my personal computer, so I was fairly interested in reading this. Google Android, along with the Open Handset Alliance is looking to make a common open platform that can work on any mobile device, turning your cell phone or PDA, into a mobile Internet enabled device able to run different programs and applications with relative ease. Basically it will make it easier for programmers to go across providers.

The best example of a mobile device according to Dana Gardener, the author of the blog, is the i-Phone. If you were to hook an i-Phone up to a monitor and keyboard, you would basically have all the functionality of your home computer. Android gives the possibility of carrying around a laptop in your pocket, instead of in your brief case.

http://code.google.com/android/

Google's information on the subject says similar things. It totes its openness, and your ability to access the core of the functionality of your mobile device. The applications on your phone will be equal, or seamless. You won't be able to tell the difference between the first party applications and the Google applications, neither will have preference over the other. It will break down boundaries by allowing you to use information on the Internet in sync with your phone, or information in your phone with the Internet. It also allows for fast and easy development.

For marketers this is a dream come true. Finally a way to code once what may have taken six. You can reach people on a vehicle that they always have handy. You can provide useful applications and put your name on it. Or you could install an application that alerts consumers of special deals, upcoming sales and the like. Heck you could just come up with advertisements that will work on media enabled phones, and it will be easier.

That's all the rambling for today
Peace